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Monday Marketing Moxie – Completing the Sale
start your week off right with some marketing motivation! FEB ’10 Got Moxie? mox•ie - [mok-see]: vigor; verve; pep; skill Monday Marketing Moxie is just what you need provoke thoughts,...
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Create Urgent Buyers With Email
I got an email today that I thought was a nice twist to create a sense of urgency among would be buyers that’s easy to do with most e-commerce tools. A coupon code that counts down based on the number...
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What to Do About the 10 Things Social Media Can’t Do
“Without a marketing strategy and objectives, we risk falling prey to the “click-through syndrome.” It’s starting already. Folks are counting up and touting how many fans, friends, and followers they...
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The Elevator Pitch Isn’t Enough…It’s the “Elevator Experience”
In a recent meeting with a CEO of an organization, he referred several times to the fact that in their business, when differentiating themselves from the competition, an elevator pitch simply isn’t...
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Are You Marketing Because You Can’t Sell?
Copywriter Bob Bly wrote an interesting blog article a while back where he raised an interesting question: Are you marketing because you can’t sell? While Bob writes at great length about the ongoing...
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[New Webinar] Social Selling: Driving Sales Performance With Social Media
Thursday, November 17, 2011 1:00 PM – 2:00 PM CST Register for the Webinar Graphic by Kelsey Sarles for Handshake Media, Incorporated The old adage stating that “nothing happens until something is...
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Develop Your Own “Nurture” List
It’s become common practice for businesses to engage in lead nurturing, a practice used to bring prospects closer to becoming new business through the use of content and education, but there are some...
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